content strategy, cont.
I laughed out loud at the accusation in the comments that content strategy, as defined in Rachel’s article, was an ‘expansive transposition’ followed by the explanation that we already have “user experience”, a term not unfamiliar with land grabs.
As soon as people don’t want to be constrained by their job titles, they start redefining their job titles as matching their interests. I realise I’m running the risk of falling foul of my own critique.