tripped up by “you might also like”
My rabbit hutch purchasing has been an interesting vein of UX experiences. In the end I bought a hutch from JustRabbitHutches, whose website was mostly pleasant to use and whose service was great.
That said, once I’d added my hutch to the basket I noticed they’d been tripped up by recommendations. Under my basket were suggestions that I might enjoy. Unfortunately one of them was a “delivery surcharge”.
Now this isn’t as damaging as Walmart’s dodgy DVD recommendations but it’s another example of how careful you have to be.
You could also ask why JustRabbitHutches thought they needed a recommendation engine here. After all the clue is in the title. If I’m buying a rabbit hutch, how likely is it that they’ll be able to sell me another one?